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Muller & Phipps India Limited, incoporated in Kolkotta(Culcutta) on 12th October
1917 as a fully owned subsidiary of Muller & Phipps International, New York,
USA. Muller & Phipps (I) Ltd. acted as indenting agents for many well-known
American and continental manufactures of consumer and industrial products. Some
of the brands that were brought to Indian subcontinent by Muller & Phipps include
Gillette Blades abd shaving accessories, Quaker Oats, etc.
The post independence era of 1950's outlined India's policy of self-reliance &
consequently, restrictions were imposed on import of consumer products. Moving with
times and consistent with the company's philosophy of being of service to Indian
consumers, Muller & Phipps marched towards becoming a marketing organisation
with strong foundation for efficient and extensive distribution of a wide range
of products.
With the sucess of these products, Muller & Phipps grew steadily to be regarded
as the leading and most progressive distribution company in the country.
When the restrictions on foreign holding were removed, Getz Corporation acquired
majority of holdings in Muller & Phipps (I) Ltd.
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